Ph.D Marketing

With a distinguished legacy spanning decades, GITAM School of Business is renowned for its specialised doctoral programmes, including the PhD in Marketing. This programme is meticulously designed to cultivate future scholars, educators, and industry leaders in the field of marketing. Our Visakhapatnam campus provides an intellectually stimulating environment where rigorous academic research meets real-world application.

Guided by a faculty of seasoned academicians and industry experts, the programme fosters a culture of inquiry, critical thinking, and innovation. Students engage in advanced research, contributing to the evolving landscape of marketing knowledge while addressing contemporary challenges faced by businesses globally.

140+ Teaching Staff

150+ Companies Visited

91% Students Placed

14.5L Highest Package

Eligibility

Candidates must hold an MBA, PGDM (recognised by AICTE or deemed equivalent by AIU), CA, CS, ICWAI, or a comparable master's degree. Those with a master's degree and at least 7 years of relevant managerial experience are also eligible.

Scope of the Programme

A Doctor of Philosophy (PhD) in Marketing is a research-intensive programme aimed at developing expertise in the theoretical and practical aspects of marketing. The programme provides an in-depth understanding of advanced marketing concepts, research methodologies, consumer behaviour, and strategic marketing management.

Through a comprehensive curriculum, students are equipped to generate new insights and contribute to the academic and professional fields. The PhD in Marketing opens avenues for a wide range of career opportunities, including academic positions, research roles, and leadership positions in the corporate sector.

Key Highlights

Faculty Composition

Faculty with strong domain expertise
Globally-renowned visiting faculty
CXOs, business leaders, and policymakers

Infrastructure

Theatre-style classrooms
Bloomberg and NSE Labs
Analytics Lab
Bootcamp and collaboration spaces

Innovation

Venture Development Centre
Venture Education
Incubation
Access to funding and resources

Pedagogy

Case study method and activity-based learning
Interdisciplinary approach
Entrepreneurial-focussed and technology-driven
Collaborative projects

Research Exposure

Centre for Business Growth
Centre for Business Engagement
Separate research track for internship and immersion

Syllabus

Students benefit from five immersive and three internship tracks. With a strong focus on coursework, seminars, and dissertation research, the programme fosters all-round skill development.

Specialisations

Accounting & Finance
Marketing
International Business
Information Systems
Organisation Development & Human Resource
Operations & Supply Chain
Entrepreneurship

Immersion Tracks

International
Industry
Social
Entrepreneurship
Research

Immersion Tracks

Summer Internship
Founder's Lab
Research

Know More

Career Options

The evolving business landscape offers a wealth of opportunities for PhD graduates in Marketing. As businesses increasingly rely on data-driven strategies and innovative marketing approaches, the demand for highly qualified marketing professionals and researchers is on the rise.

Are you ready to contribute to groundbreaking research, shape marketing strategies, and influence consumer behaviour?

Here are some exciting career paths to consider: