Bachelor of Business Administration (General)
GITAM’s Bachelor of Business Administration (BBA), the nation’s first BBM programme, quickly became one of the most sought-after business degrees.
Aligned with the principles of NEP 2020, our Visakhapatnam campus offers a comprehensive, interdisciplinary BBA curriculum. The BBA curriculum is a rigorous blend of case studies from leading institutions like IIMA and HBS, coupled with practical workshops. With a strong emphasis on sustainability, technology, and entrepreneurship, the programme is informed by insights from industry leaders and global academic experts.
The programme is meticulously designed to cultivate students’ intellectual prowess, leadership qualities, and managerial acumen, equipping them to excel in today’s complex business environment.
Eligibility
Candidate must have completed 10+2 or equivalent, with a minimum of 60% aggregate marks. Candidate must have been qualified in GAT or UGAT
Scope of the Programme
GITAM’s BBA programme provides a comprehensive foundation in core management disciplines, including marketing, finance, human resource management, and entrepreneurship.
Students develop the ability to analyse complex business challenges and apply management principles to find effective solutions. The curriculum also emphasises the importance of effective communication, ethical decision-making, and social responsibility, preparing graduates for successful and meaningful careers.
Key Highlights
Faculty Composition
- Faculty with strong domain expertise
- Globally-renowned visiting faculty
- CXOs, business leaders, and policymakers
Infrastructure
- Theatre-style classrooms
- Bloomberg and NSE Labs
- Analytics Lab
- Bootcamp and collaboration spaces
Innovation
- Venture Development Centre
- Venture Education
- Incubation
- Access to funding and resources
Pedagogy
- Case study method and activity-based learning
- Interdisciplinary approach
- Entrepreneurial-focussed and technology-driven
- Collaborative projects
Research Exposure
- Centre for Business Growth
- Centre for Business Engagement
- Separate research track for internship and immersion
Syllabus
Core specialisations of the programme include accounting & finance, organisation development & human resource, marketing, and entrepreneurship.
Topics covered across the years:
- Principles of Management
- Macroeconomics
- Human Behaviour and Ethics at Workplace
- Management Accounting
- Banking and Insurance
- Financial Accounting
- Microeconomics
- Quantitative Techniques
- Business Law
- Business Communication
Career Options
Graduates from this programme can explore a variety of career paths, including:
- Business Development Executive
- Executive Assistant
- Marketing Executive
- Travel and Tourism Manager
- Account Manager
- Brand Manager
- Digital Marketing Executive
- Event Manager
Star Recruiters
Notable Alumni
Revanth Nemani
ACCA Certified Audit Senior Supervisor
Nilima Prasad Divi
Director
Mr. Raghavendra Araveeti
Director-Product Marketing
Mr. Sarath Chandra G
CEO
Rashi Lunia
ACCA Certified Finance Executive
Meghana Cherukuri
ACCA Certified Audit Experience Associate
Hamza Hussain
Associate Director
Sai Akhil Chilukuri
Data Scientist
Bhanu Prakash Yedla
Data Scientist
Sapthagiri Chapalpalli
Director, Vice President
B.Ramesh Babu
Managing Director
Goutam Surana
Founder Director
Infrastructure and Facilities
Fee Structure
Bachelor of Business Administration (General)
1st Year
₹2,56,000
2nd Year
₹2,68,800
3rd Year
₹2,82,200
Scholarships
Merit-Based Scholarships
The scholarship from GAT/National/State Entrance Tests applies only in the first year. To continue receiving it in subsequent years, a minimum CGPA of 8.0 must be maintained.
Apart from the above, the following scholarships are also offered to eligible students.
- Employee Children Scholarships: (60%, 40%, and 20%)
- Loyalty Scholarships: (10% for Any alumni returning to do higher studies/Children of Alumni/Real siblings (Not applicable to step siblings or cousins)/Children of retired employees of GITAM/Spouse of GITAM employees).
- Sports Scholarships: (100%, 75%, 50%, 25% and 15%)
Need-Based Scholarships
- To be eligible for the need-based scholarship, the combined income of both parents/guardians of the eligible student/If the student is married, the combined income of the family, i.e., the student's and spouse's income, must be less than 12.00 LPA.
- The candidates admitted through merit scholarship in the slabs of 75%, 60%, 40%, 25%,and 15%, and the parents/guardians combined income is less than the prescribed limits are eligible for the additional need-based scholarship.
| Scholarship % | Upgraded Scholarship % |
|---|---|
| 75% | 100% |
| 60% | 75% |
| 40% | 60% |
| 25% | 40% |
| 15% | 25% |
Scholarships For Accommodation
- In addition, students awarded need-based scholarships after merit scholarships will receive an additional 20% scholarship specifically allocated for hostel fees at GITAM for slabs: 15%, 25%, 40%, and 60%.
- Students awarded 75% & 100% scholarships are also awarded the same percentage in the hostel fees.
Scholarship Percentage
100%
Eligibility for 2024
GAT 2024 Score >=150
CUET(UG) 2024 Score >=190
UGAT 2024 Score >=99
Scholarship Percentage
75%
Eligibility for 2024
GAT 2024 Score >=135 <=150
CUET(UG) 2024 Score >=180 <=190
UGAT 2024 Score >=98 <=99
Scholarship Percentage
60%
Eligibility for 2024
GAT 2024 Score >=120 <=135
CUET(UG) 2024 Score >=170 <=180
UGAT 2024 Score >=96 <=98
Scholarship Percentage
40%
Eligibility for 2024
GAT 2024 Score >=110 <=120
CUET(UG) 2024 Score >=160 <=170
UGAT 2024 Score >=94 <=96
Scholarship Percentage
25%
Eligibility for 2024
GAT 2024 Score >=90 <=110
CUET(UG) 2024 Score >=140 <=160
UGAT 2024 Score >=90 <=94
Scholarship Percentage
15%
Eligibility for 2024
GAT 2024 Score >=80 <=90
CUET(UG) 2024 Score >=120 <=140
UGAT 2024 Score >=85 <=90
