Ph.D in Marketing
With a distinguished legacy spanning decades, GITAM School of Business is renowned for its specialised doctoral programmes, including the PhD in Marketing. This programme is meticulously designed to cultivate future scholars, educators, and industry leaders in the field of marketing. Our Hyderabad campus provides an intellectually stimulating environment where rigorous academic research meets real-world application.
Guided by a faculty of seasoned academicians and industry experts, the programme fosters a culture of inquiry, critical thinking, and innovation. Students engage in advanced research, contributing to the evolving landscape of marketing knowledge while addressing contemporary challenges faced by businesses globally.
Eligibility
Candidates must hold an MBA, PGDM (recognised by AICTE or deemed equivalent by AIU), CA, CS, ICWAI, or a comparable master's degree. Those with a master's degree and at least 7 years of relevant managerial experience are also eligible.
Scope of the Programme
A Doctor of Philosophy (PhD) in Marketing is a research-intensive programme aimed at developing expertise in the theoretical and practical aspects of marketing. The programme provides an in-depth understanding of advanced marketing concepts, research methodologies, consumer behaviour, and strategic marketing management.
Through a comprehensive curriculum, students are equipped to generate new insights and contribute to the academic and professional fields. The PhD in Marketing opens avenues for a wide range of career opportunities, including academic positions, research roles, and leadership positions in the corporate sector.
Key Highlights
Faculty Composition
- Faculty with strong domain expertise
- Globally-renowned visiting faculty
- CXOs, business leaders, and policymakers
Infrastructure
- Theatre-style classrooms
- Bloomberg and NSE Labs
- Analytics Lab
- Bootcamp and collaboration spaces
Innovation
- Venture Development Centre
- Venture Education
- Incubation
- Access to funding and resources
Pedagogy
- Case study method and activity-based learning
- Interdisciplinary approach
- Entrepreneurial-focussed and technology-driven
- Collaborative projects
Research Exposure
- Centre for Business Growth
- Centre for Business Engagement
- Separate research track for internship and immersion
Syllabus
Students benefit from five immersive and three internship tracks. With a strong focus on coursework, seminars, and dissertation research, the programme fosters all-round skill development.
Specialisations
- Accounting & Finance
- Marketing
- International Business
- Information Systems
- Organisation Development & Human Resource
- Operations & Supply Chain
- Entrepreneurship
Immersion Tracks
- International
- Industry
- Social
- Entrepreneurship
- Research
Internship Tracks
- Summer Internship
- Founder's Lab
- Research
Career Options
The evolving business landscape offers a wealth of opportunities for PhD graduates in Marketing. As businesses increasingly rely on data-driven strategies and innovative marketing approaches, the demand for highly qualified marketing professionals and researchers is on the rise.
Are you ready to contribute to groundbreaking research, shape marketing strategies, and influence consumer behaviour?
Here are some exciting career paths to consider:
- University Professor in Marketing
- Senior Market Research Analyst
- Digital Marketing Strategist
- Brand Manager
- Marketing Consultant
- Director of Marketing Communications
- Consumer Insights Specialist
- Chief Marketing Officer (CMO)
- Advertising and Media Planner
- Academic Researcher in Marketing
School Leadership
Notable Alumini
Infrastructure and Facilities
Fee Structure
Ph.D Marketing
1st Year
₹4,97,000
2nd Year
