Faculty Profile

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V V Devi Prasad Kotni

Associate Professor, Marketing, GSB, VSP

vkotni@gitam.edu | | |

V.V. Devi Prasad Kotni is currently working as an Associate Professor in the GITAM School of Business, GITAM (Deemed to be University), Visakhapatnam. He has a total of 20 years of experience of which 4 years industry experience and 16 years of academic experience. He published around 25 publications in Scopus/ABDC/UGC Care indexed journals. He travelled across the world and presented papers in the USA, Australia, Malaysia and Thailand sponsored by Government of India.

Research Publications

DEVI PRASAD KOTNI V V, “E-Wallet Literacy Scale Development and Validation”, Indian Journal of Finance, Vol.18, No.1, Jan 2024, pp 8-28. [ISSN: 0973-8711][DOI: 10.17010/ijf/2024/v18i1/171963] Indexed at [1] Scopus-Q2 [2] ABDC – C
SANTANU MANDAL, JUSTIN PAUL, DEVI PRASAD KOTNI V V, MANOJ GOUR CHINTALURI “The orientation of Gen Zs towards metaverse tourism”, Journal of Destination Marketing & Management, Vol.32 (2), June 2024, pp 1-14. [ISSN: 2212 – 571X]. [https://doi.org/10.1016/j.jdmm.2024.100871] Indexed at [1] ABDC – A [2] Scopus-Q1 [3] Web of Science
DEVI PRASAD KOTNI V V, “A Case Study on Marketing Mix Strategies of Soft Drink Market”, Indian Journal of Marketing, Vol.44, No.6, June 2014, pp 24-36. [ISSN: 0973-8703] [DOI: 10.17010/ijom/2014/v44/i6/80369] Indexed at [1] Scopus-Q3 [2]ABDC - C
DEVI PRASAD KOTNI V V, “Value Chain Management Model for Retailing of Marine Fish”, Indian Journal of Marketing, Vol.49, No.12, Dec 2018, pp 23-33. [ISSN: 0973-8703] [UGC CARE List Journal] [DOI: 10.17010/ijom/2018/v48/i12/139554] Indexed at [1] Scopus-Q3 [2] ABDC – C
DEVI PRASAD KOTNI V V, “Paradigm Shift from Attracting Footfalls for Retail Store to getting Hits for E-Store: Empirical Evaluation of the Attributes of Decision-Making Process in Etailing”, Global Business Review, Vol.18, No.5, Sept-Oct, 2017, pp 1215-1237. [ISSN: 0973-0664] [UGC CARE List Journal] [DOI: https://doi.org/10.1177/0972150917710133] Indexed at [1] Scopus-Q2 [2] Web of Science [3] ABDC - C

Ongoing Research Projects

An Empirical Evaluation on Consumer Behaviour Towards the usage of Hand Sanitizers in Covid-19 Scenario - GITAM UNIVERISTY
COMPLETED PROJECT - Problems and Prospects of Indian Retailing in Post FDI Scenario (An Empirical Investigation of emerging markets in Coastal Andhra Pradesh) - UGC MINOR RESEARCH PROJECT
COMPLETED PROJECT - Value Chain Analysis of Retailing in Andhra Pradesh - A tool for sustainable development - AICTE – CAREER AWARD FOR YOUNG TEACHER
COMPLETED PROJECT - Value Chain Analysis of Seafood Products in Andhra Pradesh - tool for sustainable development - UGC - MAJOR RESEARCH PROJECT (CO-PI)

Authored Books

O NAGA RAJU, TULASI RAM KANDULA, V V DEVI PRASAD KOTNI, “Information Technology”, Himalaya Publishing House (HPH), Hyderabad, 2021. [ISBN: 978-93-88196-29-1]
V V DEVI PRASAD KOTNI, NENE DHANUNJAYA RAO “Global Marketing”, Shree Publishing House, Visakhapatnam, 2019. [ISBN: 978-93-88196-29-1]
VENKATESWARLU T, V V DEVI PRASAD KOTNI, “Retail Management”, Himalaya Publishing House (HPH), Hyderabad, 2018. [ISBN: 978-93-5273-701-7]
V V DEVI PRASAD KOTNI, K V NAGRAJ, R PARDAHSARADHI AND CHANCHAL MUKHERJEE, “Leadership Education”, Himalaya Publishing House (HPH), Hyderabad, 2017. [ISBN: 978-93-5262-444-7]
BEVL NAIDU, V V DEVI PRASAD KOTNI and GANTI NAGA SRIKANTH, “IT for Managers”, Himalaya Publishing House (HPH), Hyderabad, 2016. [ISBN: 978-93-5263-105-7]

Expertise

Digital Marketing
Retail Marketing
Services Marketing
Consumer Behaviour
General Management and Strategy

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