Rajanikanth M

Assistant Professor, Marketing, GSB, HYD

rmekala@gitam.edu | | |

Dr Rajanikanth is from Hyderabad, Telangana. He did his PhD from Department of Business Management, Osmania University, Hyderabad. He qualified UGC – NET and AP SET in Management stream. He completed certification in Data Analytics for Marketing from Meta. His research interests include Consumer behavior, Sustainable consumption, Consumer protection, and Rural marketing. His papers have been published in Scopus and ABDC listed journals

Research Publications
  • Raju, P. G., & Rajanikanth M (2023). Nidradaan (Gift of Sleep): A Corporate Social Innovation by Agarwal Packers and Movers for Truck Drivers in India. Vikalpa, 48(4), 283-293
  • Rajanikanth, M and Gaurav, Kunal (2023) “Influence of Reference Group on Tractor Purchasing Decision of Farmers in Telangana” accepted and due for publication in Academy of Marketing Studies Journal 27(5), 1-12, (ISSN 1528-2678)
  • Rajanikanth M. (2011), “Consumerism: A Study on the Evolution of Consumer Movement”. Indian Journal of Marketing. 41(10), 4-8
  • Rajanikanth, M. (2010) “From Darkness to A New Dawn: Journey of Rural Women - A Case Study On Mulukanoor Women's Mutually Aided Milk Producers' Cooperative Union Limited
  • Rajanikanth, M (2017), “A Study on Evolution of Consumer Protection Act in India – CPA 1986” International Journal of Application or Innovation in Engineering and Management (IJAIEM), 6(4) 133-138
Ongoing Research Projects
  • Sustainable consumption and Consumer Citizenship
  • Consumer protection and Sustainable development
Authored Books
  • “Consumer Protection and Sustainable Consumption” an edited book, along with Dr. Sarfaraz Khan
Expertise
  • Consumer protection
  • Handling diversified students
Rajanikanth M