Faculty Profile

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Ganduri Rakesh Naidu

Assistant Professor, Marketing, GSB, HYD

rganduri@gitam.edu | | |

An Experienced Self-Motivated, Well Networked Business Consultant with excellent Interpersonal skills, having 13 years of experience (5 Years of industry and 8 years of Academics) in Sales and Marketing, Political Consulting, Academics and Research. Obtained PhD in Political marketing from JNTUA, MBA from Manipal University, Manipal and B.Tech in Electrical and Electronics from JNTUH.

Research Publications

1. Dr. E. Lokanadha Reddy, G. Rakesh Naidu (2024), Influence of Political Marketing on Voting Decision and Voter Behavior, Educational Administration: Theory and Practice, 30(6), 845-852. Doi: 10.53555/kuey.v30i6.4515. (Scopus- Q4)
2. Rakesh Naidu.G.,and Lokanadha Reddy, E. (2023) “Social media as a political marketing channel and its influence on voter’s political participation and preferences”, Journal of informatics education and research, Vol- 3, Issue 2, DOI: https://doi.org/10.52783/jier.v3i2.205. (ABDC-C)
3. Sahyaja,Ch., and Rakesh Naidu, G. (2023) “Predicting Cardiac Arrest using a Multi- Layer Perceptron Classifier in Python”, International Journal of Intelligent systems and applications in Engineering, 11(9s), pp:307–316. (Scopus)
6. Rakesh Naidu.G.,and Lokanadha Reddy, E. (2021) “Social Media as A Marketing Communication Tool To Influence Voter Evaluation And Affiliations”, International Journal of Future Generation Communication and Networking, Vol. 14, No. 1, (2021), pp. 961–973. (WoS)
7. Rakesh Naidu.G.,and Lokanadha Reddy, E. (2020) “Social Media as a Marketing Tool for Political Purpose and Its Implications on Political Knowledge, Participation, and Interest”, International Journal of Online Marketing, Volume 10, Issue 3, July- September 2020. Pp:62-70. - (WoS)

Ongoing Research Projects

Bi-Directional Study of ESG and Firm Performance: Empirical Evidence from Indian Pharmaceutical Industry

Authored Books

Expertise

Marketing Management
consumer Behavior
Design Thinking
Political Marketing
Brand Management

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