She is an Assistant Professor in the area of Marketing Management at GITAM School of Business, GITAM (Deemed to be) University, Hyderabad Campus, India. She has more than 12 years of teaching and research experience. She has published research papers in reputed International and National journals. Her broader area of research is in customer experience, customer engagement, services marketing and Sustainable consumption. She also worked as International student exchange co-ordinator.
Research Publications
Understanding the Influence of Mobile In-App Price Promotions in Food Delivery Apps on Customer Engagement and Advocacy; “Factors influencing the intention to use co-working spaces in emerging markets: an analytic hierarchy process approach” ; Exploring dimensions of the customer experience at budget hotels during the COVID-19 pandemic: A netnography approach; “Understanding the Relationship between Customer Satisfaction, Customer Engagement and Repeat Purchase Behaviour” ;A conceptual model of Customer Engagement through Mobile Applications in India;
Ongoing Research Projects
Service orientation; Brand boycott; sustainable consumption; sustainable education;
Expertise
Research writing, Conducting MDP for corporates, Case-method teaching, student mentoring, international outreach, accreditation expertise
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