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Vijaya Baskar M

Vijaya Baskar M

Assistant Professor

Department of Entrepreneurship

GITAM School of Business

Visakhapatnam

Education

Ph. D.

Dr. M. Vijayabaskar is a seasoned professional with over a decade of industry experience, specializing in startups, incubation, funded projects, new product development (NPD), and marketing. Transitioning to academia, he has been actively engaged in the field for the past five years. He holds a B.Tech in Chemical Engineering from Madras University, an MBA, and a PhD from VIT Business School. His research has been published in esteemed journals, including Ivey Publishing and Scopus Q1 journals.

Research Publications

  • Masilamani, V., Budumuru, U. R., Yang, X., Kolli, N. S., & Adidam, P. T. (2024). Effectuation and Co-Creation in Social Enterprises: Examining the Relationship in the Context of Uncertainty. Journal of Social Entrepreneurship, 1-21. https://doi.org/10.1080/19420676.2023.2297669
  • Madras Crocodile Bank Trust: Sustainable Survival Challenges .W36676 . Vijayabaskar M, Manoj Gour Chintaluri, Lubza Nihar, Santanu Mandal. https://www.iveypublishing.ca/s/product/madras-crocodile-bank-trust-sustainable-survival-challenges/01tOF000004iQhFYAU
  • Adidam, P. T., Yang, X., Masilamani, V., Kolli, N. S., & Budumuru, U. R. (2024). Empowering Marginalized Communities: Enhancing Social Entrepreneurship Programs in Universities Through Access, Active Learning, and Content Innovation. Business Education Innovation Journal, 16(1).http://www.beijournal.com/images/V16_N1_build_3.pdf
  • Bandyopadhyay, A., Rej, S., Mallick, M. A., Mahalik, M. K., Kumar, S., & Vijayabaskar, M. (2024). Analyzing the impact of terrorism on tourism in Sri Lanka. Journal of Public Affairs, 24(2), e2920. https://doi.org/10.1002/pa.2920
  • Yang, X., Ge, J., Masilamani, V. B., & Yu, Z. (2024). The impact of visualization tools on the crowdfunding performance of social ventures. Social Enterprise Journal.https://doi.org/10.1108/SEJ-08-2024-0145

Ongoing Research Projects

  • Check Icon MSME Business Incubation Project

Expertise

  • Check Icon Incubation, Funded projects, Research publications, Consulting, Case writing.

Authored Books

  • Check Icon Smart Cities and Circular Economy The Future of Sustainable Urban Development. Chapter 4 -Role of Internet of Things (IoT) in Enabling Circular Economy in Smart Cities Dr M. Vijayabaskar and Prof Paruchuru Manjushree GITAM School of Business, India
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