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V V Devi Prasad Kotni

V V Devi Prasad Kotni

Associate Professor

Department of Marketing

GITAM School of Business

Visakhapatnam

Additional Roles

Head of the Department

Education

Ph. D.

V.V. Devi Prasad Kotni is currently working as an Associate Professor in the GITAM School of Business, GITAM (Deemed to be University), Visakhapatnam. He has a total of 20 years of experience of which 4 years industry experience and 16 years of academic experience. He published around 25 publications in Scopus/ABDC/UGC Care indexed journals. He travelled across the world and presented papers in the USA, Australia, Malaysia and Thailand sponsored by Government of India.

Research Publications

  • DEVI PRASAD KOTNI V V, “E-Wallet Literacy Scale Development and Validation”, Indian Journal of Finance, Vol.18, No.1, Jan 2024, pp 8-28. [ISSN: 0973-8711][DOI: 10.17010/ijf/2024/v18i1/171963] Indexed at [1] Scopus-Q2 [2] ABDC – C
  • SANTANU MANDAL, JUSTIN PAUL, DEVI PRASAD KOTNI V V, MANOJ GOUR CHINTALURI “The orientation of Gen Zs towards metaverse tourism”, Journal of Destination Marketing & Management, Vol.32 (2), June 2024, pp 1-14. [ISSN: 2212 – 571X]. [https://doi.org/10.1016/j.jdmm.2024.100871] Indexed at [1] ABDC – A [2] Scopus-Q1 [3] Web of Science
  • DEVI PRASAD KOTNI V V, “A Case Study on Marketing Mix Strategies of Soft Drink Market”, Indian Journal of Marketing, Vol.44, No.6, June 2014, pp 24-36. [ISSN: 0973-8703] [DOI: 10.17010/ijom/2014/v44/i6/80369] Indexed at [1] Scopus-Q3 [2]ABDC - C
  • DEVI PRASAD KOTNI V V, “Value Chain Management Model for Retailing of Marine Fish”, Indian Journal of Marketing, Vol.49, No.12, Dec 2018, pp 23-33. [ISSN: 0973-8703] [UGC CARE List Journal] [DOI: 10.17010/ijom/2018/v48/i12/139554] Indexed at [1] Scopus-Q3 [2] ABDC – C
  • DEVI PRASAD KOTNI V V, “Paradigm Shift from Attracting Footfalls for Retail Store to getting Hits for E-Store: Empirical Evaluation of the Attributes of Decision-Making Process in Etailing”, Global Business Review, Vol.18, No.5, Sept-Oct, 2017, pp 1215-1237. [ISSN: 0973-0664] [UGC CARE List Journal] [DOI: https://doi.org/10.1177/0972150917710133] Indexed at [1] Scopus-Q2 [2] Web of Science [3] ABDC - C

Ongoing Research Projects

  • Check Icon An Empirical Evaluation on Consumer Behaviour Towards the usage of Hand Sanitizers in Covid-19 Scenario - GITAM UNIVERISTY

Expertise

  • Check Icon Digital Marketing
  • Check Icon Retail Marketing
  • Check Icon Services Marketing
  • Check Icon Consumer Behaviour
  • Check Icon General Management and Strategy

Authored Books

  • Check Icon O NAGA RAJU, TULASI RAM KANDULA, V V DEVI PRASAD KOTNI, “Information Technology”, Himalaya Publishing House (HPH), Hyderabad, 2021. [ISBN: 978-93-88196-29-1]
  • Check Icon V V DEVI PRASAD KOTNI, NENE DHANUNJAYA RAO “Global Marketing”, Shree Publishing House, Visakhapatnam, 2019. [ISBN: 978-93-88196-29-1]
  • Check Icon VENKATESWARLU T, V V DEVI PRASAD KOTNI, “Retail Management”, Himalaya Publishing House (HPH), Hyderabad, 2018. [ISBN: 978-93-5273-701-7]
  • Check Icon V V DEVI PRASAD KOTNI, K V NAGRAJ, R PARDAHSARADHI AND CHANCHAL MUKHERJEE, “Leadership Education”, Himalaya Publishing House (HPH), Hyderabad, 2017. [ISBN: 978-93-5262-444-7]
  • Check Icon BEVL NAIDU, V V DEVI PRASAD KOTNI and GANTI NAGA SRIKANTH, “IT for Managers”, Himalaya Publishing House (HPH), Hyderabad, 2016. [ISBN: 978-93-5263-105-7]
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