U V Adinarayana Rao

Professor

Department of Operations & Supply Chain

GITAM School of Business

Visakhapatnam

Education

Ph. D.

auppu@gitam.edu

Social Media

Google Scholar Scopus

Scopus

ORCiD

Prof. U. V. Adinarayana Rao, is an Engineering and Management Post Graduate. He is having a Doctorate Degree from Andhra University, having more than 28 years of teaching experience including four years of international teaching exposure. He has published more than 30 articles in various journals of repute. Most of the journals are indexed in Scopus and ABDC. He has completed seven consultancies on NTPC Need Assessment and Social Impact Assessments.

Research Publications

Mukherjee, S. , Nagariya, R. , Baral, M.M. , Rao, K.S. , Rao, U.V.A., (2023), Blockchain-based circular economy for achieving environmental sustainability in the Indian electronic MSMEs, Management of Environmental Quality: An International Journal, 34(4), pp. 997–1017
Mukherjee, S. , Baral, M.M. , Nagariya, R., Rao, U.V.A. , Rao, K.S. (2023), Systematic literature review and future research directions for service robots in hospitality and tourism industries, Service Industries Journal, 43(15-16), pp. 1083–1116
Rao, U.V.A. , Nalinipriya, G. , Jangirala, S., Azahad, S. , Samatha, B., (2022), Improved Food Supply Chain Forecasting Management Using IoT and Machine Learning, MysuruCon 2022 - 2022 IEEE 2nd Mysore Sub Section International Conference.
Kolli, S.R. , Rao, U.V.A. , Siripurapu, A. , Gongada, T.N., (2023), THE EFFICIENCY OF ESTIMATING A POPULATION AVERAGE USING INDEX-TYPE ESTIMATORS IN SEQUENTIAL SAMPLING, Reliability: Theory and Applications, 18(3), pp. 299–307
Elapanda, S. , Adinarayana Rao, U.V. , Sravan Kumar, E., (2020), Application of artificial intelligence in improving operational efficiency in telecom industry, International Journal on Emerging Technologies, 11(3), pp. 65–69

Expertise

Quantitative Techniques
Operations Research
Business Research Methodology
Operations Management
Quality Management

Authored Books

Web Marketing – A Developing Country Perspective, Lambert Academic Publications, December, 2012
Leadership Education, Shree Publication House, Visakhapatnam, 2018.
E-Commerce, Archers and Elevators Publishing House, 2024