Gitam
User
Employee Login Parent Login Student Login Payments
U Devi Prasad

U Devi Prasad

Professor

Education

Ph. D.

Dr. U. Devi Prasad is a Professor in GITAM School of Business. He has specialized in the area of Marketing and area of research is Marketing. He authored case studies and published research papers in national and International journals. He has conducted MDPs and offered consultancy. He actively participated in organizing Seminars and Workshops.

Research Publications

  • 1. Dr. U. Devi Prasad and S. Madhavi published a paper titled “ Prediction of Churn Behavior of Bank Customers using Data Mining Tools” in Indian Journal of Marketing, New Delhi ISSN No.0973-8703 Vol 42 No.9 2012
  • 2. Mr.Sundar Narasimhan & Dr. U. Devi Prasad, Competitive Negotiation Tactics and Kraljic Portfolio Category in SCM, Journal of Supply Chain Management System, Vol 5, Issue 3 ISSN: 2277-1387
  • 3. Mr. Hory Shankar Mukherjee & Dr. U. Devi. Prasad “Definitions of Project Success in Implementation of Customer Relationship Management (CRM) Information Technology (IT) Solutions: Perspectives of Consultants from India
  • 4. Dr. Hory Shankar Mukherjee, Dr. G.K. Deshmukh & Dr. U. Devi. Prasad “Technology readiness and likelihood to use self-checkout services using smartphones- Empirical evidences from India” Business Perspectives And Research (ISSN Number: ISSN 2278 – 5337) https://doi.org/10.1177/2278533718800118 Volume: 7 issue: 1, page(s): 1-15 January 2019
  • 5. Dr. Hory Shankar Mukherjee, Dr. G.K. Deshmukh & Dr. U. Devi. Prasad “Risk Management in Global CRM IT Projects” Business Perspectives And Research (ISSN Number: ISSN 2278 – 5337) https://doi.org/10.1177/2278533719887005 Volume: 8 issue: 2, page(s): 156-172 July 2020
Scroll to top