T Venkateswarlu

Assistant Professor

Department of Marketing

GITAM School of Business

Visakhapatnam

Education

Ph. D.

vtangala@gitam.edu

Social Media

Google Scholar Scopus

Scopus

ORCiD

Tangala Venkateswarlu is a Assistant Professor in Marketing area. He has 16 years of teaching experience with research interests in Consumer Behavior, Retail Operations, Sales and Distribution Management, Social Entrepreneurship and Road safety. Prior to joining the academia, he held Middle Management positions for 10 years in FMCG industries, Petroleum, Retail and was associated with brands like Pepsi, Coca-Cola, Reliance Petroleum and Reliance Retail in the areas of Sales and Distribution.

Research Publications

Dr. N. R. Mohan Prakash, Dr. Shaik Shamshuiddin, Dr. T. Venkateswarulu, Dr. Palisetti Giri babu, Dr. M.Venkata Suryanarayana, Dr. Tanikella V N L Reghu Babu A Study on Factors Swaying E-Commerce Espousal by Socio-Economic Factors of the Retailers in India Concerning Major Cities in Andhra Pradesh in Economic Sciences March 2025 Pg.197-204 ABDC-C Category Journal.
K.Srinivasa Rao, Venugopal Reddi, T.Venkteswarlu, U.V.Adinarayana Rao (2021) Waiting Time Analysis of A Multiple –Server Queuing System In Covid –19 Government Hospital In India published in Turkish Online Journal of Qualitative Inquiry, July 2021 Volume 12 Issue 6 Pg. 9338-9346
Rishabh Shekhar Tangala Venkateswarlu (2024) Factors influencing the consumer intention to recommend the adoption of the near field communications: a partial least square-structural equation modelling approach published in International Journal of Enterprise Network Management August 2024 P302-329 Scopus indexed and ABDC B Category Journal DOI: 10.1504/IJENM.2024.140528
Shaik Shamshuddin, Sakha Gangadhara Rama Rao, T Venkateswarlu and Uv Adinarayana (2023) Redefining the Workplace: The Transformation of Telework and Telecommuting for Homemakers, Korean Review of International Studies July 2023 Volume 16 ABDC-C Category Journal.
Venkateswarlu T. (2015) A Study on Consumer Buying Behavior of Confectionery Products in Visakhapatnam published in Journal of Indian Management and Strategy Volume 20 Issue 3 WOS Indexed Journal DOI:10.5958/0973-9343.2015.00025.3

Expertise

Sales and Distribution Management
Retail Store Operations
Key Account Management
B2B Marketing
Shrinkage Prevention in Modern Trade

Authored Books

T. Venkateswarlu, V.V.Devi Prasad Kotni Retail Management Himalaya Publishing House Mumbai 978-93-5273-701-7