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Soummya Chowdhury

Soummya Chowdhury

Assistant Professor

Education

Ph. D.

Social Media

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He is an Assistant Professor at School of Business, GITAM (Deemed to be University), Hyderabad campus, specialising in Marketing. He holds a Ph.D. in IMC & Luxury Retail, an M.Com in Marketing & IB, and a PGD in HRM, Services, and Labour Laws from Banaras Hindu University, Varanasi. He is also the Marketing Club Coordinator for 'Promocion'. His research interests focus on Luxury Retail, AI, Digital Marketing, IMC, Omni-channel strategies and driving innovation in the marketing ecosystems.

Research Publications

  • Chowdhury, S., Basu, S., Ashoka, N., & Singh, P. K. (2024). Influence of AI driven Digital Marketing on Consumer Purchase Intention: An Empirical Study. Journal of Informatics Education and Research, 4(2). (ABDC- C)
  • Kumar, P., Chowdhury, S., & Madhavedi, S. Role of Neuromarketing and Artificial Intelligence in Futuristic Marketing Approach: An Empirical Study. (ABDC- C)
  • Keshari, M. N., Seth, M. T., Chowdhury, S., & Jha, S. N. DO PERCEIVED VALUE OF WEBROOMING AND SHOWROOMING ACT AS AN ANTECEDENT OF OMNICHANNEL RETAILING? A MODERATING IMPACT OF PERCEIVED RISK ON SHOPPING INTENTION.(ABDC-C)
  • Chowdhury, S., & Pandey, D. Avatars of Influence: Embracing Customer Experience in Virtual Realms.
  • Chowdhury, S., Seth, T., Srivastava, S., Pandey, T., & Goel, M. USAGE INTENTIONS THROUGH S COMMERCE METRICS: A STUDY OF YOUNG ASPIRANTS IN EDTECH SECTOR.

Ongoing Research Projects

  • Check Icon A Machine Learning System to Enhance IT Security in Human Resource Management
  • Check Icon Machine Learning Models for enhancing Time Series Demand Forecasting in Business Intelligence
  • Check Icon A Machine Learning Model Analysing User Consumption Behaviour for Credit Risk Assessment in Internet Financial Services
  • Check Icon Fostering Brand Equity through Online Reputation Management in Digital Space: An Analytical Perspective using CRAAP Analytics

Expertise

  • Check Icon Digital Marketing, Integrated Marketing Communications, Omnichannel Marketing, Advertising and Promotional Management, Sales and Distribution Management, Marketing Analytics, Marketing Strategy
  • Check Icon Business Economics, Business Mathematics, Principles of Insurance, Business Environment, Corporate Governance, Indian Financial System
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