smishra4@gitam.edu
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Dr. Shobha Mishra is an Assistant Professor in the Department of Human Resources at GITAM School of Business, GITAM (Deemed to be) University, Hyderabad Campus. With a rich academic and research background, Dr. Mishra holds a Ph.D. from the School of Management Studies, MNNIT Allahabad. Mishra has qualified for UGC-NET in Management four times, showcasing her expertise and commitment to her field. Before embarking on her Ph.D. journey, garnered over six years of experience as an Assistant Prof
Research Publications
- • Mishra, S., & Tripathi, V. (2022). Dealing with Ethical Dilemma: Interventions for Sales Force. In Handbook of Research on Ethnic, Racial, and Religious Conflicts and Their Impact on State and Social Security (pp. 298-316). IGI Global.
- • Mishra, S., & Tripathi, V. (2021). Theoretical framework on state-of-the-art sales ethics in marketing. International Journal of System Assurance Engineering and Management, 1- 22. DOI: 10.1007/s13198-021-01303-8.
- • Chandra, T., & Mishra, S. (2022). How Can Internet Users Preserve or Destroy Brand Image on Social Media? Journal of Technology 12(3), 322-336 DOI:18.15001/JOT.2024/V12I3.24.3108.
- • Tripathi, V., & Mishra, S. (2022). Is Internal Marketing Relevant Enough? Influencing Ethical Selling Behavior of Sales Executives in Indian FMCG Industry. Journal of Positive School Psychology, 6(9), 1853-1873.
- • Mishra, S., & Verma, R. (2023).
Ongoing Research Projects
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NA
Expertise
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Marketing Ethics, Internal Marketing, Organizational Performance, Sustainable Development, Human Resource Management
Authored Books
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