spradhan@gitam.edu
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Dr. Saurabh Pradhan is an Assistant Professor in Marketing. He is also currently the Chairperson for the Ph.D. Programme in GITAM School of Business (GITAM Deemed to be University), Visakhapatnam. He has a doctorate in Marketing & Retail and PGDM in Retail Management from Birla Institute of Management Technology, Greater Noida. He publishes in the fields of marketing, retail, and analytics. He has taught a variety of retail marketing and analytics courses in academic institutions and industry.
Research Publications
- Pradhan, S., Priya, P., & Patel, G. (2022). Product bundling for ‘Efficient’ vs ‘Non-Efficient’ customers: Market Basket Analysis employing Genetic Algorithm. The International Review of Retail, Distribution and Consumer Research, 32(3), 293–310. https://doi.org/10.1080/09593969.2022.2047756
- Pradhan, S., Patel, G., & Priya, P. (2021). Measuring customer lifetime value: Application of Analytic Hierarchy Process in determining relative weights of ‘LRFM’. International Journal of the Analytic Hierarchy Process, 13(3). https://doi.org/10.13033/ijahp.v13i3.892
- Patel, G. (2019). Integrations and applications of Analytic Hierarchy Process with Data Envelopment Analysis–A Literature Review. International Journal of the Analytic Hierarchy Process, 11(2), 228-268. https://doi.org/10.13033/ijahp.v11i2.632
Expertise
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Academics (Teaching and developing courses on Marketing Analytics and Retail Management)
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Research (Working on quality articles)
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Institutional Development (AACSB Accreditation)
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Office handling (Chairperson Ph.D. Programme)
