smani2@gitam.edu
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Dr. M. Sathishkumar have over 25 years of experience in multiple domains like Teaching, Research, Software development and Information Technology Enabled Services.
Research Publications
- An investigation of wine quality testing using machine learning techniques
- Analyzing the User Navigation Pattern from Web Logs Using Maximum Frequent Pattern Approach
- Detection of malicious activities in mobile ad hoc networks using mac layer parameters and channel traffic pattern
- Real time experimental analysis of mobile Ad-hoc traffic in indoor and outdoor environment
Ongoing Research Projects
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Analysis and Evaluation of marketing strategy using machine learning algorithm. A marketing strategy evaluation is a crucial process for any business aiming to assess the effectiveness of its marketing efforts. The evaluation starts by revisiting the initial objectives and goals set for the marketing strategy. These could include increasing brand awareness, generating leads, improving customer retention, etc. Key performance indicators (KPIs) are identified to measure the success of each marketing tactic. These metrics could include website traffic, conversion rates, social media engagement, ROI (Return on Investment), etc. This research work aims to focus on identify and analyse the KPIs in the context of achieving the objective and goals of marketing methods with the help of machine learning algorithms.
Expertise
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Network Security , Software Engineering
