asureddy@gitam.edu
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Dr S Anjani Devi, Assistant Professor at GITAM School of Business Department of Marketing, a passionate and energetic Management Professor, Researcher, and Consultant with an overwhelming zeal to massively contribute to the field of Marketing. During 25 years of rich experience in teaching, and research in Management, had the chance to be exposed to the different practices and methods of management pertaining to several industries.
Research Publications
- Instagram Influencers Credibility Dimensions and Purchase Intention of Followers: Empirical Evidence. Studies in Media and Communication, 11(1), 12-24. (SCOPUS)
- International Journal of Research in Management and Social Science Volume 9, Issue 4 October - December 2021, ISSN 2322-0899 impact factor 6.35 titled Cattle Insurance and Management in Indian Society.
- Social E-shopping in Facebook commerce platform: An empirical investigation on consumer individual characteristics and social e- shopping intention” in the International E-Conference Proceedings organized by School of Management, IMS Unison University on 18 th December 2020 -19th December 2020.
- How to Direct a Mutual-Fund Portfolio by Walking Through Common Strategies, International Journal of Recent Technology and Engineering (IJRTE) ISSN: 2277-3878, Volume-8 Issue-4, November 2019
- E-Banking in India: with Reference of Consumers Perception of Internet Banking in Visakhapatnam District, International Journal of Innovative Technology and Exploring Engineering (IJITEE) ISSN: 2278-3075, Volume-9 Issue-1, November 2019
Expertise
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Marketing Management Consumer Behavior Services Management Ecommerce Sales and Distribution Management
Authored Books
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1. Waste Management Research and Innovation, Ministry of Human Resource Development, Government of India, Block3 Pg 218-Pg 268
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2. MPDMM-406 Rural Marketing,Block 1 and Block 2, Pg 1- Pg 54 MBA – IV Semester CDL Material, GITAM University, 2017 Book c
