Dr. Challapalli Praseeda is a professor and area chair OD and HR and area chair accreditations in GITAM School of Business (GSB), GITAM deemed to be University, Bengaluru. She has 30 years of experience in teaching Human Resource Management in various prestigious institutions in India including King Saud University, Riyadh, KSA. She is a Master in Human Resource Management (MHRM) graduate from Andhra University and has also acquired an MBAfrom AU and has also qualified UGC NET.
Research Publications
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Social Media Information Sharing: Social media Information Sharing : Is It a Catalyst for Green Consumption among Gen X and Gen Y Cohorts?, Sustainability 2024, 16, 6011, https://doi.org/10.3390/su16146011 Scopus Q1
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Socially Responsible Investing, Microfinance, and Banking –Creating Value by Synergy”, Indian Journal of Corporate Governance, Sage Publications. 11(1) 69-87, June 2018
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Anxiety Induced Hospital Avoidance Behaviour During the Covid 19 Pandemic, Educational Administration Theory and Practice, ISSN 2148-2403, May 2024
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Microfinance a Strategic Tool for Financial Inclusion, New Horizons – A Multidisciplinary Research Journal, Vol: XVI (ISSN: 2277-5218) UGC CARE list journal. Aug 2019
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Career Development Conundrum of Educational Institutions – An Introspection of Student Talent Management, International Journal of Recent Technology and Engineering (IJRTE) ISSN: 2277-3878, Volume-8 Issue-4, November 2019
Ongoing Research Projects
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Examining the Impact of Family Dimensions and Hope on Business Student Employability with the Moderating Lens of Emotional Intelligence
Expertise
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Sustainability Research, Corporate Strategy, Emotional Intelligence, Employability, Vicarious Trauma
Authored Books
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Managerial Skills, Mc Graw Hill, ISBN-13: 9781121977112, ISBN -10: 1121977111, 2013
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HR Analytics, Deccan International Academic Publishers, ISBN: 978-81-963714-9-4, 2023