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Pradeepkumar R

Pradeepkumar R

Assistant Professor

Department of Marketing

GITAM School of Business

Visakhapatnam

Education

Ph. D.

Dr. Pradeep Kumar is an Assistant Professor in the Department of Marketing. With over 12 years of experience, he has been involved in higher education teaching, research, and academic administration. He is a Trainer and a Project Consultant in the areas of Sensory Marketing, Multi-Sensory Experiences, and Sensory Branding. Dr. Pradeep has previously worked with CHRIST, CAIAS, and JAIN University. Additionally, he has experience as a Freelance Consultant with organizations in both India and UAE.

Research Publications

  • Kumar, P., & Kumar, K. (2023, July). The Influence of Sensory Marketing on Consumer Behaviour and Brand Equity in the E commerce Industry. Journal of the Asiatic Society of Mumbai, 96(05), 46-52.
  • Kumar, P., & Kumar, K. (2022, March). A Study on Sensory Marketing and its on Consumer Behaviour: Approaches in the Tourism Sector. Journal of Management and Entrepreneurship, 16(01), 75-84.
  • Kumar, P., & Kumar, K. (2020, March). Awareness of Sensory Marketing and its Relationship with Consumer Behaviour: A Study of Restaurants in Bangalore. International Journal of Management, 11(03), 791-807. Retrieved from https://iaeme.com/Home/article_id/IJM_11_03_083
  • Kumar, P., & Kumar, K. (2020, July). Role of Sensory Marketing on Consumer Behaviour and its Influence on Brand Equity. International Journal of Management, 11(7), 1828-1847. Retrieved from https://iaeme.com/Home/article_id/IJM_11_07_165
  • Kumar, K., & Kumar, P. (2017, December). The Impact of Multi-Sensory Marketing on Shopping Experience and Consumer Decision making: A Comparative Study. International Research Journal of Management Sociology and Humanities, 08(12), 236-246

Expertise

  • Check Icon Sensory Marketing, Multi-Sensory Experience, Sensory Branding.
  • Check Icon Training and Project Consulting
  • Check Icon Event Planning & Event Management
  • Check Icon Social Impact Projects | Consulting for Social Impact Organizations
  • Check Icon Student Affairs and Career Mentorship
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