Potala Venkata Subbaiah

Assistant Professor

Department of Marketing

GITAM School of Business

Visakhapatnam

Education

Ph. D.

vpotala@gitam.edu

Social Media

Google Scholar Scopus

Scopus

ORCiD

Dr.Venkata subbaiah. P holds a PhD from VIT-Buisness School, VIT-University, And He is currently working as an Assistant Professor at GITAM School of Business; previously, he worked in the Department of Business Administration at Annamacharya University. Formally AITS. He has made significant contributions to the field of celebrity endorsement and HEI. He has also published papers in reputed journals. He got the Best Paper Award in international Conference, Malaysia

Research Publications

M, J., Venkat P, & Kry, N. (2024). Exploring the chatbot usage intention-A mediating role of chatbot initial trust. Heliyon, 10(12), e33028. https://doi.org/10.1016/j.heliyon.2024.e33028
Sathish, A., Venkatesakumar, R., & Venkat P. (2024). Understanding the role of brand love: A benchmarking of Indian higher education system. International Journal of Process Management and Benchmarking, 17(4), 488-501. https://doi.org/10.1504/ijpmb.2024.139972
Venkat, V. S., & Sathish, A. S. (2024). Effect of social networking advertisements (SNAs) on attitudes and purchase intention towards brand products. Studies in Computational Intelligence, 19-32. https://doi.org/10.1007/978-3-031-43009-1_2
VCho, S., Venkat, P., & Nuka, M. R. (2023). Dimension of higher educational institutions (HEI) enhanced competitive reputation by integrating academic analytics. International Journal of Process Management and Benchmarking, 1(1). https://doi.org/10.1504/ijpmb.2023.10058127

Expertise

Marketing Management
Marketing Analytics,
Business Analytics
Data Visualization for DM using Tableau