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Peri Pinakapani

Peri Pinakapani

Professor

Education

Ph. D.

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Dr. Pinakapani Peri is a seasoned Professor of Marketing with 30 years of hands-on experience in teaching, research, and academic administration across all verticles in higher education sector. He has 38 (8 in Scopus/WoS/ABDC) articles to his credit. Under his guidance, 8 research scholars received Ph.D., and 4 scholars submitted their thesis. He completed one major research project each from UGC and AICTE. His research interest is in Consumer Behaviour, Digital Marketing, Services Marketing .

Research Publications

  • 1.Components of Brand credibility that drives brand loyalty with special reference to electronic companies: International Journal of Advances in Engineering and Management (IJAEM):ISSN:2395-5252: Vol 4, Issue 9, September 2022: pp:1510-1516. 3rd Author
  • 2.A Review paper on Impact of Customer Centric Strategies with reference to2.International Research Journal of Modernization in Engineering Technology and Science (IRJMETS), e-ISSN 2582-5208: Vol 4: Issue 09, September 2022. Impact factor -6.752. 3rd Author
  • 3.Debt Traps - A Risk Participative Approach for Reduction of Default Risk Using Numeric Game Theory: International Journal of Recent Technology and Engineering (IJRTE): ISSN:2277 – 3878, May 2020: Page No: 87 – 93:DOI- 10.35940/ijrt.A1257.059120 Enlisted Journal No 49239 in UGC list: First Author: Scopus.
  • 4. “An Algorithmic Approach for Maritime Transportation” : ISSN: 2156-5570 (Online) International Journal of Advanced Computer Science and Applications ( IJACSA), Paper 96-page No:764 – 775, Volume 11 No 2 March 2020; DOI-10.14569/IJACSA.2020.0110296:Web of Science & Scopus – First Author: I.F-3.2
  • 5. “Automatic Detection and Correction of Blink Artifacts in Single Channel EEG Signals” - ISSN : 2156-5570 (Online) – IJACSA - International Journal of Advanced Computer Science and Applications – Vol. 11, No. 1, 2020 February, Paper 44 - Page No:349 – 353: DOI : 10.14569/IJACSA.2020.0110144 – Web of Science & Scopus: 3nd Author: I.F-3.2

Ongoing Research Projects

  • Check Icon 1. IMPACT OF STRATEGIC MANAGEMENT FACTORS ON MSMEs SELF-RELIANCE (FROM SURVIVAL TO THRIVING) IN TELANGANA STATE
  • Check Icon 2. Navigating Stardom: From Professional to Luminary - A Study on Effective Personal Branding and Influencing Factors Across Generational Cohorts
  • Check Icon 3. Exploring factors involved in measuring Consumer Based Brand Equity (CBBE) in a University context
  • Check Icon 4. Audience Decision Model on Omnichannel Viewing: The Match-up Effect of Purchase Intent with Cinematic Imagery of Telugu Cinema
  • Check Icon 5. The Role of Artificial Intelligence (AI) In Improving Patient Satisfaction at a Public Hospitals in Telangana State

Expertise

  • Check Icon Institutional Building through:1. MoUs with Industry
  • Check Icon 2. Business School Academic Administration
  • Check Icon 3. Application oriented (Project study) end to end teaching
  • Check Icon 4. Organizing MDP; FDP ;SDP and Consultancy assignments
  • Check Icon 5. Employement oriented Curriculum Development and Execution

Authored Books

  • Check Icon Authored: Women Empowerment through Education, Employment and Entrepreneurship” 2015 Aurora’s PG College
  • Check Icon Under Press: As Co-author: Private Capital in the Seaport Sector: Ports as Catalysts for Accelerated Socio-Economic Development - A Case Study of M/s. Krishnapatnam Port
  • Check Icon Under Press: As a Co-author: Stress Management And Work Life Balance Among Teaching Community
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