Palisetti Giribabu

Assistant Professor

Department of Marketing

GITAM School of Business

Visakhapatnam

Education

Ph. D.

gpaliset@gitam.edu

Social Media

Google Scholar Orchid

ORCiD

Dr.Palisetti Giribabu, is Assistant Professor in the Department of. Marketing. He has Ph.D from Andhra University and is UGC-NET qualified. He has 17 years of experience in teaching under graduates and post graduates. His publications are indexed in Scopus, ABDC, Google Scholar and UGC Care. He has also presented papers in national and international conferences.

Research Publications

Giribabu, P. (2019). Purchase Attitude and Behaviour of Television Buyers: A Study with Reference to North Coastal Districts of Andhra Pradesh. Review of Professional Management-A Journal of New Delhi Institute of Management, 44-51.
Palisetti, G., Omnamasivaya, B., Suryanarayana, M. V., & Ramesh, P. (2020). Is quality of environmental accounting and disclosure practices adequate. International Journal of Advanced Research in Engineering and Technology, 11(11), 1-8.
Murty, R. L. N., Kondamudi, S. G., Suryanarayana, M. V., & Giribabu, P. (2020). APPLICATION OF BUCKLEY’S FUZZY AHP TO IDENTIFY THE MOST IMPORTANT FACTOR AFFECTING THE UNORGANIZED MICRO-ENTREPRENEURS’BORROWING DECISION. International Journal of Management (IJM), 11(6).
Kotni, V. D. P., Bogala, M. R., Giribabu, P., & Vemula, R. (2022). Supply Chain Management In Indian Dairy Industry: A Case Study of Prakasam Milk Producer Company Limited (PMPCL), Ongole Dairy, Ongole, India. SSRN.
Influence of promotional mix factors on purchase decision of beauty care products-with reference to Visakhapatnam City, India., World Journal of Management and Economics, Vol 16, issue 02, 2023

Expertise

Marketing Management
Consumer Behaviour
Business Environment
Business Communication
Principles and Practice of Management