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N R Mohan Prakash

N R Mohan Prakash

Associate Professor

Department of Marketing

GITAM School of Business

Visakhapatnam

Education

Ph. D.

Dr. N.R. Mohan Prakash is an Associate Professor of Marketing at GSB, Visakhapatnam. He got a Ph.D. from Andhra University and has 30+ years of teaching, research, and industry experience. He teaches business environment, management principles, banking & insurance, and e-commerce. His area of research is Services Marketing. He authored 10 textbooks and published 45 research articles. He attended 55 conferences and FDPs and presented 26 papers. Six of his research scholars were awarded Ph.D.

Research Publications

  • Dr. N. R. Mohan Prakash, Dr. Shaik Shamshuiddin Dr. T. Venkateswarulu, Dr. Palisetti Giri babu Dr. M.Venkata Suryanarayana, Dr. Tanikella V N L Reghu Babu, A Study on Factors Swaying E-Commerce Espousal by Socio-Economic Factors of the Retailers in India Concerning Major Cities of Andhra Pradesh, Economic Sciences, 2025, 21 (1), 197-204. https://doi.org/10.69889/ws5vca59,
  • Ashok Chakravarthi Chitti, Dr. N.R. Mohan Prakash, Comparative Analysis of Staffing as an Element of Internal Marketing in Public and Private Insurance Companies, Journal of Research Administration, ISSN: 1539-1590|E-ISSN: 2573-7104, Vol.6 NO.1 (2024), 8th March 2024, Pg.4173-4181.
  • Bindu. M. C, Dr. N.R. Mohan Prakash, Absolute Impact of Pricing on Sales Revenue of Small and Medium Scale (SMS) Pharmaceutical Firms in Hyderabad, Telangana State,” Journal of Research Administration, ISSN: 1539-1590|E-ISSN: 2573-7104, Vol.6 No.1 (2024), 30th January 2024, Pg.2162-2175.
  • N. R. Mohan Prakash, Prathusha. M, Need of Sustainopreneurship – A Case Study on Video Communication Services Apps Serves in India, World Wide Journal of Multidisciplinary Research and Development, Vol 7, Issue 3, Online ISSN 24546615, March 2021,pg.38-51, DOI:12.2020/WWJMRD.24546615.
  • Ravi Sankar Mandapaka, Rama Mohan Prakash Nedunuri, A Study on the Effectiveness& Challenges of Online Classes for Teachers and Students’ Technium Social Sciences, Journal Vol. 13, 286-296, November 2020 ISSN: 2668-779, Pg.286-296.

Ongoing Research Projects

  • Check Icon Sports Business in India: The Current State and Prospects

Authored Books

  • Check Icon Dr. N.R. Mohan Prakash, K.S. Bose, K.V. Nagaraj, Services Marketing (AP Univ), Himalaya Publishing House, Hyderabad, ISBN Number: 978-93-5693-089-6, Year of Publication: 2022, No. of Pages: 212,First Edition
  • Check Icon N R Mohan Prakash, Basics of Insurance Environment-A Handbook with Case-Lets, Notation Press, ISBN: 9798887045382 22nd May 2022, No. Pg.142
  • Check Icon Dr. N.R. Mohan Prakash, BUSINESS ENVIRONMENT: A Test/Reference Book with Case Studies, Amazon Kindle Direct Publishing, ASIN: B0964X7H7K 28th May 2021, No. Pg.1-1054
  • Check Icon Dr. N.R. Mohan Prakash, Ms. R. Neelima, E-Commerce (as per New CBCS Syllabus for 6th Semester, B.Com of All Universities in Andhra Pradesh, w.e.f.2015-16), Himalaya, ISBN:978-93-5273-771-0, 2015-16Publishing House, Hyderabad,
  • Check Icon N R Mohan Prakash, Banking, Risk, and Insurance Management, Vikas Publish House Pvt. Ltd., New Delhi, ISB 978-93-259-9405-8, 2016.
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