Mudadla Purushottam Naidu

Associate Professor

Department of Accounting and Finance

GITAM School of Business

Visakhapatnam

Education

Ph. D.

pmudadla2@gitam.edu

Social Media

Google Scholar Scopus

Scopus

ORCiD

Dr. M. Purushottam Naidu, Associate Professor & Bloomberg Chair at GITAM Deemed University, brings 23+ years of expertise in Accounting, Finance, and Financial Modeling. With a strong academic background, he has taught at Woxsen University, Kites CA/CMA, and GEMS B School, specializing in Corporate Finance, Management Accounting, and Financial Reporting. Published in ABDC/WOS journals, authored a Scopus book, and led Quantum Finance projects. Certified in Bloomberg and Machine Learning (AWS).

Research Publications

INFLATION'S RIPPLE EFFECT ON BANK SHAREHOLDER RETURNS: UNVEILING THE ROLE OF CREDIT RISK AND OPERATING MARGIN THROUGH STRUCTURAL EQUATION MODELING (ABDC-B)(Academy of Marketing Studies Journal Volume 28, Issue 3, 2024); 2) Data to model the effect of Inventory turnover Efficiency on Automobile firm’s Profitability and Enterprise value: A partial least squares structural equation modelling approach (PLS-SEM), Journal of Contemporary Issues in Business and Government Vol. 27, No. 3, 2021 https://cibg.org.au/ (Web of Science) (2022); 3) Financial Innovations for disaster risk reduction and management (Accounting Business and public interest :ABDC-B, 2025) 4)A CONCEPTUAL MODEL FOR COMMERCIAL BANKS' PROFITABILITY WITH EFFICIENCY AND CREDIT RISK USING PLS-SEM (ABDC-C,Korea review of international studies; ISSN- 1226-4741)

Ongoing Research Projects

Quantum Finance ( 5 lakhs; Interm Project at Woxsen University, Hyderabad)

Expertise

Financial Modeling integrating with Bloomberg
Investment Banking (Buy and Sell side valuation)
Security Analaysis and Port folio management intergrating with Bloomberg
Corporate Finance
Financial Reporting & Analysis

Authored Books

Artificial Intelligence for Business, An implementation guide ; (Scopus) Taylor & Francis Group.