pmerugu@gitam.edu
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Dr. Pratima Merugu is currently working as an Assistant Professor in the Department of Marketing. GITAM School of Business. She has a Ph.D. from Andhra University. She is also certified with UGC NET-JRF qualification. She has more than 15 years of teaching and research experience and has published research papers in reputed and refereed national and international journals. Her Research areas are Consumer Behaviour , Customer Experience and Branding.
Research Publications
- Merugu, D. P., & Mohan, D. V. K. (2020). Customer satisfaction towards online shopping with reference to Jalandhar City. International Journal of Management (IJM), 11(2), 36-47.
- Pratima, M., Babu, G. N. P. V., & Padmaja, P. L. (2020). SUSTAINABLE APPAREL CONSUMPTION-A STUDY ON SHOPPERS'BUYING BEHAVIOUR WITH REFERENCE TO VISAKHAPATNAM CITY. International Journal of Management (IJM), 11(10).
- Sharma, D. R., Girija, S., & Merugu, P. (2022). Mediating role of perceived health risk on customer experience and customer satisfaction: Evidence from the airline industry in India during COVID-19. International Journal of Global Business and Competitiveness, 17 (Suppl 1), 31-45.
- Pratima M (2024) .Mobile Marketing Acceptance and Adoption in Greater Visakhapatnam City .Academy of Marketing Studies Journal 2 (Special Issue 2, 2024), P1-9.
- Pratima, M., Babu, G. N. P. V. , Mobile Banking Adoption in the Millennial Customers: a Revised UTAUT Model. International Journal of Recent Technology and Engineering (IJRTE), Volume 8 ( 6) , 3570-3575
Expertise
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MARKETING MANAGEMENT
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CONSUMER BEHAVIOUR
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SERVICES MARKETING
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ADVERTISING AND BRAND MANAGEMENT
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CUSTOMER RELATIONSHIP MANAGEMENT
Authored Books
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Management Process-Published by SHREE Publishing House-ISBN-978-81-937857-1-3
