Rajesh Matha is from Information Systems area and is specialized in Data Science. He has a Ph.D from Andhra University. He qualified UGC-NET and completed the prestigious IIMA-FDP. He worked as a senior lecturer with the esteemed South African Higher Educational Institute–MANCOSA. He is a certified Google Analytics qualified individual (GAIQ). His research interests are psychometric analysis, citizenship behaviour, omni-channel retail, omni-shoppers and service output demands.