mpalla2@gitam.edu
Google Scholar
ORCiD
Dr. P. Manoj Babu is an Assistant Professor in the Department of Accounting and Finance at GSB, GITAM (Deemed to be) University, Visakhapatnam, Andhra Pradesh, India. He has 14 years of teaching and research experience. His research areas are FinTech, Sustainable Finance, Behavioral Finance, Marketing and Entrepreneurship. He has published several research manuscripts in Scopus, ABDC and authored a textbook. He received the best teacher award in 2018.
Research Publications
- Varikunta, O., P, S., Babu, P. M., & Subbaiah P, V. (2024). Understanding the Dynamics: The Organization’s Commitments and Quality of Work Life in the Higher Education Context. International Research Journal of Multidisciplinary Scope, 05(03), 524–533. https://doi.org/10.47857/irjms.2024.v05i03.0999
- Palla Manoj Babu, Ashish Kumar, P Venkata (2024). “Your Data, Your Rights: Understanding Consumer Privacy” - Springer Nature Singapore [Accepted].
- Siddharth Rajendra D , Manoj Babu P , P. Venkata Subbaiah ,Lucia Vilcekova, (2024). “Unlocking the Secrets of Invisible Banking in India: A Comprehensive Exploration”- Springer Nature Switzerland AG [Accepted].
- P Manoj Babu, Ch Swathi, P Hima Jagathi (2023). “Fintech Adoption Framework for Developing Countries – A Literature Review based on Stakeholders Perspective” Social Science Journal, Vol. 13, March, 2023.
Expertise
-
FinTech, Sustainable Finance, Behavioral Finance, Marketing and Entrepreneurship.
Authored Books
-
Fundamentals of Accounting - Sheth Publishers Pvt., Ltd.
