mchoudhu@gitam.edu
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Dr. Madhusmita Choudhury is a graduate of Psychology and Economics with an MBA and PhD in Brand Evangelism & Customer Satisfaction. She has 16+ years of teaching, research, academic administration, and corporate training experience at both undergraduate and postgraduate levels. She contributes to brand evangelism, marketing strategies, consumer buying behavior, digital marketing, and entrepreneurship.
Research Publications
- Shantanu Raj; Madhusmita Choudhury; Bidhu Bhusan Mishra; Aditya Ranjan Samal, The role of extrinsic and intrinsic factors on the purchase intention toward processed food: a cross-sectional study in India, International Journal of Business and Emerging Markets (IJBEM), Vol. 16, No. 1, 2024
- S. Deepak Kumar; R. Surya Teja; D. Prudhvi Raaj; V. Jatin Krishna; S. K. Abdul Salam; Madhusmita Choudhury, Development of IOT based smart fire detection sensor, AIP Conf. Proc. 2813, 020026 (2023)
Expertise
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Branding, Digital Marketing, Consumer Behavior, Entrepreneurship, Marketing
Authored Books
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Principles of Marketing (Available on Amazon https://www.amazon.in/dp/B0BT4JPYS9?ref_=cm_sw_r_apin_dp_JJ58CP7D5R0WYC1DEPZ4&language=en-IN&dplnkId=708af840-a4f7-42b0-aec9-8c8f17f57d2f&nodl=1)
