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Lenka Renuka

Lenka Renuka

Assistant Professor

Department of Accounting and Finance

GITAM School of Business

Visakhapatnam

Education

Ph. D.

Dr. Renuka is an Assistant Professor of Accounting & Finance at GITAM School of Business. She holds a Ph. D in Finance and specializes in sustainable and financial markets. Dr. Renuka is NET qualified and her research has been published in leading academic journals and she has presented her work at numerous international conferences.

Research Publications

  • Lenka, R. (2020). Customer attitude towards green marketing practices: An empirical study on Indian companies’ green practices. Pacific Business Review International, 12(7)
  • Lenka, R. (2022). Strategies for asset management companies' marketing and promotion (In Visakhapatnam, a comparison of public and private sector AMCs). Korea Review of International Studies, 15(33),
  • Lenka, R. (2024). Encouraging sustainable behavior in urban tourism through a localized gamified digital currency model. Journal of Logistics, Informatics and Service Science, 11(9), 54–75.
  • Lenka, R. (2018). Identifying factors in green marketing. International Journal for Research in Engineering Application & Management (IJREAM), 4(8)

Expertise

  • Check Icon Stock market simulations
  • Check Icon Event Studies
  • Check Icon Financial modelling

Authored Books

  • Check Icon Impact of RFID on Customer Satisfaction: an empirical study on customer satisfaction in organized retailing sector in Greater Visakhapatnam City” – Management Research-Contemporary Perspectives, pg no: 285-291; first edition,2017; ISBN No: 978-81-924315-2-9
  • Check Icon Customer Perception towards Organized Retailing” 1st International Edited Book on Consumer Protection and Globalization, Volume no.1, Issueone, January 2010. ISBN No 9788190667197 Vol 1 No 1 by SNAMS Publishing House“
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