Kondamudi Sivaji Ganesh

Assistant Professor

Department of Marketing

GITAM School of Business

Visakhapatnam

Education

Ph. D.

skondamu2@gitam.edu

Social Media

Google Scholar Scopus

Scopus

ORCiD

Dr. Sivaji Ganesh is currently working as an Assistant Professor and Coordinator of the MBA(HCHM) Program at GSB. He is an MBA Graduate from Acharya Nagarjuna University and holds an MFT (Foreign Trade) Degree from Pondicherry University. He did his M.Phil. (International Business) from Alagappa University and a Ph.D. from Acharya Nagarjuna University. Dr Ganesh brings with him a blend of industry and academic experience. He has six years of industry and twenty years of teaching experience.

Research Publications

Das, T., Ganesh Kondamudi, S., Dawood Babakerkhell, M., Pal, D., Roy, R., & Funilkul, S. (2024). Intention for enhancing metaverse-based learning using gamification among university students: a study using Delphi and structural equation modelling approaches. Cogent Business & Management, 11(1). https://doi.org/10.1080/23311975.2024.2380016
Subbaiah, P. V. ., M, J. ., P, M. ., & Kondamudi, S. G. . (2024). Exploring the Influence of Artificial Intelligence (AI) on Online Purchase Decisions: In Case of Consumer’s Prospective. International Journal of Intelligent Systems and Applications in Engineering, 12(10s), 13–20. Retrieved from https://ijisae.org/index.php/IJISAE/article/view/4344
RLN Murty, MV Suryanarayana, SG Kondamudi (2020). Entrepreneurial inclination of undergraduate students at selected south Indian region. GEDRAG & ORGANISATIE REVIEW, 33(2), 1622-32.
Sivaji Ganesh. K & Prof. G. V. Chalam (2017). Pains of Convenience Gains: Inconveniences/Difficulties of Shoppers at Organized and Traditional Retail (Kirana) Stores. Asia Pacific Journal of Research, Vol: I. Issue IV, August 2017. Retrieved from https://web.archive.org/web/20180423021901id_/http://www.apjor.com/downloads/2408201722.pdf
Sivaji Ganesh. K. and G. V. Chalam (2017). Effect of Organized Retailing on Traditional Retail (Kirana) Stores: Strategies for Survival. IOSR Journal of Business and Management (IOSRJBM), vol. 19, no. 9, 2017, pp. 60–67. Retrieved from https://www.iosrjournals.org/iosr-jbm/papers/Vol19-issue9/Version-1/E1909016067.pdf

Expertise

Business Strategy, Marketing, International Business and Retailing.