Senthil Kumar J.P., Ph.D., is an Associate Professor & HOD of Accounting & Finance at GITAM School of Business, GITAM Deemed to be University, Bengaluru campus, India. He holds a Ph.D. in Business Administration, an M.COM., & MBA from Osmania University. His research has appeared in several leading journals, including Managerial Finance, Benchmarking, Kybernetes, Corporate Communications, Heliyon, and many more. He has published 40+ research papers in Scopus/ABDC/WOS/UGC impact factor journals