inaaz@gitam.edu
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Dr. Ishrat Naaz, with a PhD from Aligarh Muslim University (NIRF-Top10), contributes to the field of marketing, specializing in Consumer Behavior and Brand Management. Her interdisciplinary research spans Marketing and Finance. With 5+ years in academia and industry, she publishes in UGC, SCOPUS, and ABDC indexed journals and actively participates in national and international conferences, contributing valuable insights.
Research Publications
- Naaz, I., Malik, A., Abdullah, M., Tabash, M. I., & Elsantil, Y. (2024). Role of key demographic factors in consumer aspirations and luxury brand preference. Innovative Marketing, 20(2), 254–266. https://doi.org/10.21511/im.20(2).2024.21
- Ali, J., Naaz, I., & Ali, T. (2023). Does corporate social responsibility improve value-added intellectual capital efficiency in food and agribusiness firms in India? International Journal of Disclosure and Governance, 21(1), 93–106. https://doi.org/10.1057/s41310-023-00196-2
- Naaz I., Abdullah, M., Gulzar, I., Chaudhary, A., Tabash, M. I., Rashid, U., & Ali, A. (2023). Dynamics of speed of leverage adjustment and financial distress in the Indian steel industry. Journal of Open Innovation, 9(4), 100152. https://doi.org/10.1016/j.joitmc.2023.100152
- Naaz, I., & Khan, B. M. (2020). Drivers of Luxury Brand Purchase Intentions of Young Consumers in an Emerging Market. PIMT Journal, 12(4A).
- Naaz, I. (2016). Assessing the Impact of Major Sports Event Sponsorship on Stock Market: Case Study of Reliance Group Sponsorship for ICC Cricket World Cup in 2011 and 2015. In Marketing in Emerging Economies. Manakin Press.
Expertise
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Brand Management, Consumer Behaviour, Brand Love, Luxury Brands, Ethics in Marketing
