dsharma@gitam.edu
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She is an Assistant Professor in the area of Marketing Management at GITAM School of Business, GITAM (Deemed to be) University, Hyderabad Campus, India. She has more than 15 years of teaching and research experience. She has published research papers in reputed International and National journals. Her broader area of research is in customer experience, customer engagement, services marketing and Sustainable consumption.
Research Publications
- Sharma, D. R., & Singh, B. (2023). Understanding the relationship between customer satisfaction, customer engagement and repeat purchase behaviour. Vision, 27(4), 449-457.
- Sharma, D. R., Singh, B., & Jaiswal, K. (2023). Understanding the influence of mobile in-app price promotions in food delivery apps on customer engagement and advocacy. Indian Journal of Marketing, 53(7), 8-29.
- Girija, S., & Sharma, D. R. (2018). A conceptual model of customer engagement through mobile applications in India. International Journal of Indian Culture and Business Management, 17(3), 307-320.
- Sharma, D. R., Girija, S., & Merugu, P. (2022). Mediating role of perceived health risk on customer experience and customer satisfaction: Evidence from the airline industry in India during COVID-19. International Journal of Global Business and Competitiveness, 17(Suppl 1), 31-45.
- Girija, S., & Sharma, D. R. (2020). Antecedents and Consequences of Customer Engagement: A Study of Users of Online Food Delivery Applications. South Asian Journal of Management, 27(4).
Ongoing Research Projects
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Service orientation; Brand boycott; Sustainable consumption; Sustainable education
Expertise
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Case-method teaching, International outreach, Accreditation expertise, Research paper writing
