sannamde@gitam.edu
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Dr. A. Subrahmanyam is a distinguished Associate Professor and Chairperson-PG Programmes at the GITAM School of Business, and nestled within GITAM University in Visakhapatnam. He has fourteen years of experience spanning Academia, Research, and Industry. Dr. Subrahmanyam earned his PhD from the University of Hyderabad and an MBA from Pondicherry University. He also pursued his interest in psychology by obtaining MSc (Psychology) from Sri Venkateswara University.
Research Publications
- Is scepticism a barrier to green purchase behaviour? Testing a comprehensive model in Indian context, Society and Business review, Vol. 18 Issue 3. (2023)
- Moral obligation for recycling among youth: extended models of the theory of planned behaviour, young consumers, Vol. 24 Issue 1. (2022)
- Where do you find student loyalty in the contemporary university scene?. Journal of Applied Research in Higher Education, Vol. 9 Issue 3, 378-393,ISSN: 2050-7003, Emerald Publishers, (2017)
- Relationship between service quality, satisfaction, motivation and loyalty: a multi-dimensional perspective. Quality Assurance in Education, Vol. 25 Issue 2, 171-188, ISSN: 0968-4883, Emerald Publishers, (2017)
- The effects of service quality on student loyalty: the mediating role of student satisfaction. Journal of Modeling in Management, Vol. 11 Issue 2, 446 – 462, ISSN: 1746-5664, Emerald Publishers. (2016)
Expertise
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Service Quality
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Consumer Behaviour
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Relationship Marketing
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Green Marketing
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Scale Development
