Adil Khan

Assistant Professor

Department of Marketing

GITAM School of Business

Visakhapatnam

Education

Ph. D.

akhan2@gitam.edu

Social Media

Google Scholar Scopus

Scopus

ORCiD

Dr. Adil Khan is an Assistant Professor of Marketing at GITAM University, Visakhapatnam, India. He holds a PhD from Aligarh Muslim University and brings a multidisciplinary background to his teaching and research, focusing on consumer behaviour. He is a prolific researcher with publications in peer-reviewed journals from esteemed publishers such as Emerald, Sage, Springer, Taylor & Francis, and IGI Global.

Research Publications

Chintaluri, MG; Paul, J; Adil Khan (2024) Amul: Engaging Chefs as Influencers, Ivey Publishing, Ivey ID: W34861 https://www.iveypublishing.ca/s/product/amul-engaging-chefs-as-influencers/01tOF000002WlaXYAS
Arshiya Fathima M. S., Adil Khan & Ansari Sarwar Alam (2023) Relationship of the Theory of Consumption Values and Flow with Online Brand Experience: A Study of Young Consumers, Journal of Internet Commerce, 22:4, 509-537, DOI: 10.1080/15332861.2022.2109876
Adil Khan, Khan, S (2020). Purchasing grocery online in a nonmetro city: Investigating the role of convenience, security, and variety. J Public Affairs. 2020;e2497. https://doi.org/10.1002/pa.2497 (Scopus, ABDC- B Category)
Adil Khan; Arafat, M. Y; & Saleem, I. (2022). Does Social Legitimacy Matter in an Indian’s Decision to Start a New Venture? Journal of Entrepreneurship and Innovation in Emerging Economies, 8(2), 188-205. https://doi.org/10.1177/23939575221087336

Expertise

Marketing Research
Consumer Behaviour
Digital Marketing
Marketing Analytics
Case writing