Faculty Profile

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Raja Phani Pappu

Professor, Entrepreneurship, GSB, VSP

rpappu@gitam.edu |

Prof. Raja is a Professor of Strategy and Entrepreneurship. He is currently the Dean of GITAM School of Business at GITAM Deemed to be University. His work is predomninantly in the areas of Entrepreneurship and Circular Economy. Prof. Raja's academic background includes a B.Engg degree from Nagpur University, an MSc in Telecommunications, a PhD, and an MBA from Aston University in the United Kingdom.

Research Publications

Kondala, M., Nudurupati, S. S., & Pappu, R. P. (2023). "The challenges in adoption of circular economy in SMEs--a research agenda and way forward." Benchmarking: An International Journal. Emerald Publishing Limited.
Annamdevula, S., Nudurupati, S. S., Pappu, R. P., & Sinha, R. (2022). "Moral obligation for recycling among youth: extended models of the theory of planned behaviour." Young Consumers, Emerald Publishing Limited.
Nudurupati, S. S., Budhwar, P., Pappu, R. P., Chowdhury, S., Kondala, M., Chakraborty, A., & Ghosh, S. K. (2022). "Transforming sustainability of Indian small and medium-sized enterprises through circular economy adoption." Journal of Business Research, 149, 250-269. Elsevier.
De, D., Dey, P. K., Ghosh, S. K., & Pappu, R. P. (2020). "Impact of Waste Management Practices of Indian Small and Medium-Sized Manufacturing Enterprises on Their Financial Performance." In Sustainable Waste Management: Policies and Case Studies, Volume 1 (pp. 53-65). Springer Singapore.
Pappu, R. P. (2019). "The challenges of doing business in India: An entrepreneur’s perspective." In Indian Business: Understanding a rapidly emerging economy. Routledge.

Ongoing Research Projects

Title: Technology Enabling Centre Role: Principal Investigator/ Coordinator Funding Agency: Department of Science and Technology (DST) Sanctioned Amount: INR 3,28,00,000 Duration: 5 years (Feb 2022 – Feb 2027)
Title: Science Technology and Innovation Hubs (GITAM STI Hub) in the selected villages of Araku Valley and Paderu Mandals in Alluri Sitarama Raju District Role: Co-Investigator Funding Agency: Department of Science and Technology (DST) Sanctioned Amount: INR 3,64,60,601 Duration: 5 years (Apr 2023 – Mar 2028)
Title: Top Up Grant - Circular Economy in small and medium-sized enterprises (SMEs) to combat climate change issues Role: Indian Co-Investigator Funding Agency: Going Global Collaboration Grant – British Council, UK Sanctioned Amount: GBP 10,000 Duration: 1 year (Oct 2023 – Sep 2024)
Title: Circular Economy in small and medium-sized enterprises (SMEs) to combat climate change issues Role: Indian Co-Investigator Funding Agency: Going Global Collaboration Grant – British Council, UK Sanctioned Amount: GBP 40,000 Duration: 1 year (Dec 2022 – Nov 2023)
Title: Pilot for Masters in Circular Economy Role: Indian Lead Funding Agency: Going Global Collaboration Grant – British Council, UK Sanctioned Amount: GBP 89,000 Duration: 1 year (Dec 2021 – Nov 2022)

Expertise

Higher Education, Entrepreneurship, Circular Economy

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About

Raja Phani Pappu

Professor, Entrepreneurship, GSB, VSP

Research Publications

Ongoing Research Projects

Expertise

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