Faculty Profile

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Gadagamma Bala Krishna

Associate Professor, Media studies, GSHS, HYD

dgadagam@gitam.edu | |

I am Dr G Balakrishna, an Associate Professor in the Department of Media Studies at the Hyderabad campus. Before joining GITAM, I served in the media industry (both print and electronic) for more than two decades. With a blend of first-hand experience in the media industry and academic qualifications, I transitioned to pedagogy to foster industry and academic synergy in these changing times due to its increasing impact.

Research Publications

'Children as Content Creators: Exploring Opportunities and Navigating Media in the Digital Age' (2024) in the special issue on 'Media and Children' (Journal of Content, Community and Communication). Scopus Indexed.
'A Comparative Study on Music Genre Prefernces of Students and Music Broadcasted' in TuijinJishu/Journal of Propulsion Technology ISSN: 1001-4055 Vol. 44 No. 5 (2023) , Sopus Indexed
A Study on Effectiveness of Social Media Avertising and their Purchase Intentions, Journal of Survey in fisheries Sciences Volume 10 - Issue 2 (2023) ISSN: 2368-7487, Scopus Indexed

Authored Books

Television and Empowerment of Women

Expertise

I am an expert in TV production, documentary, and ad film making, with over two decades of industry experience and a strong academic background, seamlessly integrating practical skills with theoretical knowledge.

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About

Gadagamma Bala Krishna

Associate Professor, Media studies, GSHS, HYD

Research Publications

Authored Books

Expertise

Hyderabad City Office

Bengaluru City Office