Faculty Profile
U Devi Prasad
Professor, Marketing, GSB, HYD
Education
Ph. D.Email ID
dungaral@gitam.eduEducation
Ph. D.Education
| Degree Name | Institute & College name | Year of Graduation/Award |
|---|---|---|
| Ph.D in Management-Marketing | Andhra University | 2007 |
| MBA | YN COLLEGE | 1994 |
| B.Sc., | DNR COLLEGE | 1990 |
Experience
| Designation | Organization | From Date | To Date |
|---|---|---|---|
| PROFESSOR | KGRL COLLEGE | 24-06-1994 | 29-06-2010 |
Technology readiness and likelihood to use selfcheckout services using smartphones Empirical evidences from IndiaBusiness Perspectives And Research , Scopus, -2018, 7, 1-15
Role of Communication in CRM Solution ImplementationsGyan Management, Others, -2017, 1, -
Key factors for choosing the CRM Technology An industry perspectiveThe Indain Management Researcher, Google scholar, -2017, 4, 102-116
Indian Baby care Market An overviewEPRA International journal of Economic and Business Review, Google scholar, -2017, 5, 53-58
Risk Response and its Impact in CRM Solution ImplementationsJournal of Marketing Vistas, EBSCO Host, -2017, 7, 57-67
DEFINING SUCCESS IN CRM IMPLEMENTATIONPROJECTS AN EMPIRICAL STUDY FROM THE ITCONSULTANTS PERSPECTIVEParikalpana KIIT Journal of Management, EBSCO Host, -2017, 13, 116-125
Definitions of Project Success in Implementation of Customer Relationship Management (CRM) Information Technology (IT) Solutions Perspectives of Consultants from IndiaSouth Asian Journal of Management, EBSCO Host, -2017, 24, 142-157
Success in CRM implementation projects An empirical study from IT consultnts perspectiveParikalpana, EBSCO Host, -2017, 13(1), 116-125
CRM Information Technology Solutions an Industry perspectiveThe Indain Management Researcher, Google scholar, -2016, 3, 1-23
Competitive Negotiation Tactics and Kraljic Portfolio Category in SCMJournal of Supply Chain Management Systems, Others, -2016, 5, 35-50
Trends in Indian Realty SectorA CRM Framework for a Real Estate Entities in the Changing EnvironmentInternational Journal of Innovative research and development, Google scholar, -2016, 5, 165-175
Emotional Intelligence and attitude towards work of Teachers .. A Performance Improvement model Pacific Business Review International, Others, -2016, 9, 1-11
Cross Usage of Mobile Network ServicesEuropean Journal of Business and Management, EBSCO Host, -2015, 7, 44-52
Service Quality Measurement in Paper DistributionA Comparative Study of Perceived and Expected Servicewith Application of Analytical Hierarchy Process ModelTHE INTERNATIONAL JOURNAL OF MANAGEMENT, Citeseer, -2014, 3, 21-30
Fish Consumption Behavior in West Godavari District, AP, IndiaResearch Journal of Management Sciences, Google scholar, -2014, 3, 1-5
THE ROLE OF STORE ENVIRONMENT AND ATMOSPHERICS INCONSUMPTION EXPERIENCESINTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND REVIEW, EBSCO Host, -2014, 4, 344-353
Prediction of Churn Behavior of Bank Customers using Data Mining ToolsIndian Journal of Marketing, Scopus, -2012, 42, 25-30
Appraisal of Marketing Efficiency of FishIndian Journl of Agricultural Marketing, Others, -2011, 25, 78-88
Treatwell Hospital Annoying EventsSu Gyaan, Google scholar, -2010, 2, 89-93
Indian Agriculture under WTO Regime A SWOT ANALYSISHUMAN ENDEAVOUR, Others, -2006, II, 54-58
| Title of the book | Book / Chapter | Name of the publisher | Subject area | Edition | Page numbers | ISBN | Published year |
|---|---|---|---|---|---|---|---|
| Integrated Marketing Communication Strategy | Book | Excellent Publishing House | Marketing | First | 9789384935382 | 2015 | |
| Trends, Challenges & Innovations in Management | Chapters | Zenon Academic Publishing | Management | 2015 | 230-236 | 9788192681993 | 2015 |
| Management Perspectives Strategies for Business continuity, growth and sustenance | Chapters | Excel India Publishers | Mangement | 2012 | 139-144 | 9789382062530 | 2012 |
| Select cases in Management | Chapters | Allied Publishers | Management | 2007 | 541-549 | 818424262X | 2007 |
| Seminar name | Organized by | Venue | Start date | End date | Title of the paper presented | Role | Co presenter |
|---|---|---|---|---|---|---|---|
| National | NIRMA INSTITUTE OF MANAGEMENT,Ahmedabad | NIRMA INSTITUTE OF MANAGEMENT | 05-Jan-2017 | 07-Jan-2017 | Information Technology Solutions An industry perspective | Participated | Hory S Mukherjee |
| National | Dept. of Management Studies, Mahatma Gandhi University, Nalgonda, Telangana State | Dept. of Management Studies, Mahatma Gandhi University, Nalgonda, Telangana State | 20-Mar-2015 | 20-Mar-2015 | Women EntrepreneurshipOpportunities and prospects | Participated | Hima Bindu V |
| National | Dept. of HRM, GHBS, GITAM, HYDERABAD | GHBS, GITAM, HYDERBAD | 22-Nov-2014 | 22-Nov-2014 | Participated | ||
| National | Dept. of operations and supplyc chain Management,GHBS, GITAM, HYD | GHBS, GITAM, HYD | 21-Mar-2014 | 21-Mar-2014 | Participated | ||
| National | HBS, GITAM | HBS, GITAM | 18-Nov-2011 | 18-Nov-2011 | Innovations in the Indian Retail Supply Chain Management | Organized | |
| National | MTC Global | Hyderabad | 27-Aug-2011 | 27-Aug-2011 | Participated | ||
| National | MTC Global | Hyderabad | 27-Aug-2011 | 27-Aug-2011 | Participated | ||
| National | DNR College, Bhimavaram | DNR College, Bhimavaram | 03-Feb-2010 | 03-Feb-2010 | Participated | ||
| National | Centre for Banking Studies, Department of Commerce and Management Studies, Andhra University, Visakhapatnam | Centre for Banking Studies, Department of Commerce and Management Studies, Andhra University, Visakhapatnam | 21-Mar-2007 | 22-Mar-2007 | Customer perception of financial services in State Bank of India in Bhimavaram | Participated | |
| National | P.G. Department of Economics, D.N.R College, Bhimavaram | P.G. Department of Economics, D.N.R College, Bhimavaram | 22-Feb-2006 | 22-Feb-2006 | Impact of WTO Regime on Indian Agriculture A SWOT Analysis of Indian Agriculture | Participated | nil |
| National | of Commerce and Management Studies, Andhra University, Vishakhapatnam | of Commerce and Management Studies, Andhra University, Vishakhapatnam | 27-Jan-2004 | 28-Jan-2004 | Problems and Prospects of Indian Aquaculture under WTO Regime | Participated | |
| National | dept. of management studies, kgrl college | kgrl college, bhimavaram | 24-Jan-2004 | 24-Jan-2004 | Customer Satisfaction A Study of select banks in Bhimavaram | Participated | |
| National | Special Assistance Programme, Dept of commerce, AU | Department of Management Studies, Andhra University, Waltair | 21-Jul-2003 | 22-Jul-2003 | Participated | ||
| National | Dept. of Management Studies, KGRL COLLEGE | K.G.R.L. COLLEGE | 27-Dec-2000 | 28-Dec-2000 | Organized | ||
| National | Institute of Public Enterprieses, Andhra University, Waltair | Institute of Public Enterprieses, Andhra University, Waltair | 21-Jun-2000 | 22-Jun-2000 | Issues of Disinvestment | Participated | Dr. Venkatapathi raju |
| National | S.V.K.P and Dr. K.S. Raju Arts and Science College, Penugonda, West Godavari District, A.P | heS.V.K.P and Dr. K.S. Raju Arts and Science College, Penugonda, West Godavari District, A.P | 16-Sep-1996 | 16-Sep-1996 | Participated |
| Seminar name | Organized by | Venue | Start date | End date | Title of the paper presented | Role | Co presenter |
|---|---|---|---|---|---|---|---|
| International | International Stress Management Association | Hyderabad | 10-Nov-2018 | 11-Nov-2018 | Participated | ||
| International | K J Somaiya Institute of Management Studies & Research | Mumbai | 15-Feb-2018 | 16-Feb-2018 | Risk Management in Global CRM IT Projects | Participated | Dr, Hory Sankar Mukerjee & Dr. G K Deshmukh |
| International | kjsomaiya institute of Management studies & research, Mumbai | kjsomaiya institute of Management studies & research, Mumbai | 09-Feb-2017 | 10-Feb-2017 | CRM Challenges in implementationsDefining success in CRM projects | Participated | Hory s Mukherjee |
| International | Dept. of Finance GHBS, GITAM Hyd | GHBS, GITAM, HYDERABAD | 20-Nov-2015 | 20-Nov-2015 | Linkage between ATMs, Credit & Debit cards and Employee productivity A study of Indian PSU Banks | Participated | |
| International | Mahatama Gandhi University, Nalgonda | Hyderabad | 20-Mar-2015 | 20-Mar-2015 | Women Entrepreneurship Opportunities and Prospects | Participated | Mr. V Hima Bindu |
| International | GITAM UNIVERSITY | Hyderabad Business School ,GITAM UNIVERSITY | 01-Mar-2015 | 03-Mar-2015 | Organized | ||
| International | Dept. of Finance, GHBS, GITAM | GHBS, GITAM Hyderabad | 12-Sep-2014 | 12-Sep-2014 | Participated | ||
| International | IPE. Hyderabad and EGADE Business School, Mexico | IPE, Hyderabad | 12-Dec-2013 | 13-Dec-2013 | Strategies to Grab Opportunities for Public Sector | Participated | NVSrirangaprasad |
| International | IPE. Hyderabad and EGADE Business School, Mexico | IPE, Hyderabad | 12-Dec-2013 | 13-Dec-2013 | Strategies to Grab Opportunities for Public Sector | Participated | NVSrirangaprasad |
| International | Amity University | Amity University , Jaipur | 06-Sep-2012 | 07-Sep-2012 | Integrating Work Life Balance and Internal Marketing A Complementary and Competence Perspective | Participated | Dr S Suman Babu |
| International | Hyderabad Business School ,GITAM UNIVERSITY | Hyderabad Business School ,GITAM UNIVERSITY | 18-Nov-2011 | 18-Nov-2011 | Organized | ||
| International | IMT, Ghaziabad | Ghaziabad | 21-Dec-2007 | 22-Dec-2007 | KGRL Educational Centre | Participated |
| Title of the thesis | Name of the student | Name of the college / university | Major subject area | Year of admission | Type of admission | Thesis specification |
|---|---|---|---|---|---|---|
| Consumer Behaviour of three wheelers in Ethopia | Mr. Mohd Arif Shaik | GITAM HBS | MARKETING | 2015 | Part time | PhD |
| Emotional Intelligence of Teachers | M. Suvarchalarani | GITAM HBS | HUMAN RESOURCES | 2014 | Part time | PhD |
| Parent Relationship Management | Ragavendra chary T | GITAM HBS | MARKETING | 2014 | Part time | PhD |
| Title of the thesis | Name of the student | Name of the college / university | Major subject area | Year of admission | Type of admission | Thesis specification |
|---|---|---|---|---|---|---|
| Business Negotiation Aproachers in buyer supplier realtionships in the indian pharmaceutical industry , buyers perspective | Narsimhan Sundar | Marketing | 2013 | Part time | PhD |
| Title of the thesis | Name of the student | Name of the college / university | Major subject area | Year of admission | Type of admission | Thesis specification |
|---|---|---|---|---|---|---|
| Implementation of CRM Packaged solutions in IT sector | Hory Shankar Mukherjee | Marketing | 2012 | Part time | PhD | |
| Implementation of packaged Customer Relationship Management solutions A study from an Information Technology service providers perspective | Hory Sankar Mukerjee | Marketing | 2011 | Part time | PhD |
| Title | Type | Organized by | Venue | Start date | End date | Role |
|---|---|---|---|---|---|---|
| Data Mining for Small Businesses Big Data | Faculty development program | Centre for Management Services, HBS, GITAM, HYDERABAD | GHBS, GITAM, HYDERABAD | 06-Sep-2014 | 06-Sep-2014 | Participated |
| Entrepreneurship Development Progremme on Motivating and Building Entrepreneurial Competencies among M.B.A Student | Quality improvement program | Dept. of Management Studies, KGRL COLLEGE | KGRL PG COLLEGE | 18-Feb-2003 | 19-Feb-2003 | Organized |
| One day Training Program on Teaching Skills, | Training of tutors | Department of Management Studies, Andhra University, Waltair | Department of Management Studies, Andhra University, Waltair | 29-Jan-2001 | 29-Jan-2001 | Participated |
| Personality Development | Faculty development program | KGRL College, Bhimavaram | KGRL College, Bhimavaram | 31-Oct-1999 | 01-Nov-1999 | Organized |
| Workshop on communication skills | Training of tutors | Dept. of Management Studies | DNR PG COLLEGE | 08-Sep-1998 | 09-Sep-1998 | Participated |
| Personality Development workshop | Faculty development program | SRKR ENGINEERING COLLEGE | SRKR ENGINEERING COLLEGE | 19-Nov-1997 | 19-Nov-1997 | Participated |
| Case Writing Workshop held at Institute of Transport Management, Department of Commerce and Management Studies, Andhra University, Waltair on 26 th and 27 th February 1996 | Faculty development program | Institute of Transport Management, Department of Commerce and Management Studies, Andhra University, Waltair | Institute of Transport Management, Department of Commerce and Management Studies, Andhra University, Waltair | 26-Feb-1996 | 27-Feb-1996 | Participated |
| Title | Type | Organized by | Venue | Start date | End date | Role |
|---|
| Organization name | Membership category | Membership type |
|---|---|---|
| Indian Agricultural Marketing Society | Individual | Member |
| Title of the lecture | Name of the college / university | Place | Date |
|---|---|---|---|
| Changing dynamics of consumer | SVKR COLLEGE | Bhimavaram | 10-Feb-2014 |
| An overview on Marketing | KGRL PG College | Bhimavaram | 18-Oct-2011 |
| How to excel in Group Discussion | CSN PG College | Bhimavaram | 14-Oct-2009 |
| Title of the project | Name of the principal investigator | Name of the co investigator | Name of the client / agency funded | Duration |
|---|---|---|---|---|
| Metro connectivity survey | U. Devi Prasad | s.suman babu | Telangana Road Transport Corporation | 1 months |
| Title of the project | Name of the principal investigator | Name of the co investigator | Name of the client / agency funded | Duration |
|---|