About the Director

Prior to the present position as Director, Academic Affairs, GITAM, Prof. Prasada Rao held several administrative portfolios in GITAM such as Founder Dean & Director of Hyderabad Business School (HBS), Founding Director, Internal Quality Assurance Cell, and Founder Director, GITAM Centre for Distance Learning, among several other positions. He was also an active member of the organizing committees of several B-School events, national and international seminars and conferences. Other current in-house responsibilities include that of Member - Academic Council, GITAM, and Chief Editor, The Indian Management Researcher, a bi-annual journal of HBS. He also served as the Secretary of the Association of Indian Management Schools (AIMS), AP Chapter and served as the Member (South) of Executive Board of AIMS. Currently, he is serving as the Chairperson of AIMS – AP Chapter and is on the Advisory Council of various academic institutions. He was on the Expert Committee for faculty recruitment at IIM Ranchi, 2014. Prof. Prasada Rao is a member of many professional bodies such as Global Economic Progress & Research, All India Commerce Association, All India Economic Association, Hyderabad Management Association, NHRD Network and All India Management Association (AIMA).

With a Ph.D. from Berhampur University on “Problems and Prospects of Venture Capital Industry”, Prof. Prasada Rao has been teaching Post-Graduate and Under-Graduate students Financial Accounting, Cost Accounting, Management Accounting, Banking Theory & Practice, Entrepreneurship, Indian Business Environment, Strategic Financial Management, Financial Institutions, Markets & Derivatives and Merchant Banking and Financial Services. 6 doctoral candidates have been working and 1 M.Phil and 3 Ph.D students have been awarded the degrees under his supervision and one more thesis has been submitted for the award of Ph.D. An author of 4 standard textbooks, Prof. Prasada Rao presented several research papers in national and international conferences and published in national and international journals. He is a peer reviewer for Emerald Group Publishing. He has actively participated in, as a resource person, and conducted several Management Development Programmes (MDPs) and Faculty Development Programmes (FDPs) on general management, finance and accounting functions. He has been an invited speaker at several international and national level conferences. He is adjudicator of M. Phil and Ph.D theses of various universities in India and abroad. He underwent several training programmes including the FDP, organised by IIM, Ahmedabad in 2009.

Prof. Prasada Rao has received recognition for his contribution to management studies and education administration. He is a recipient of Mahatma Gandhi Gold Medal Award for Outstanding Individual Achievement in Education & Research by GEPRA, New Delhi, Lifetime Achievement Award for Education Excellence by Association for Economic Growth & Social Development, New Delhi, Shiksha Bharti Puraskar by All India Achievers Foundation, New Delhi, Innovative Leader in B-Schools for Director by Lemon Bridge Research and Innovation and ‘Thought Leader in Management Education’ by National HR Association of India (NHRAI).

A fitness enthusiast, Prof. Prasada Rao participated in the National Himalayan Trekking Expedition, organized by Youth Hostels Association of India, New Delhi, attended a Ten Day Vipassana Course, organised by International Vipassana Meditation Centre, Visakhapatnam Chapter.

Prof.K.M.Ch.Appa Rao, Ph.D
Director, Academic Affairs